Christian Gilde’s teaching interests include marketing, consumer behavior, management, and operations management. His previous research translated into a book on higher education. Gilde has presented at and participated in numerous conferences such as the Academy of Management Conference, the International Conference in Higher Education Marketing and the European Marketing Academy Conference. Christian has given guest lectures at various universities including London Metropolitan University and was a guest lecturer on the Doctor of Business Administration in Higher Education Management program at the University of Bath. He serves as a reviewer for journals such as the Journal of Consumer Behavior and the Journal of Marketing for Higher Education.